This panel discussion brings together Denise Herich from the Benchmarking Company to discuss market trends and Ronie Schmelz from K&L Gates Law Firm to discuss critical regulatory updates including MoCRA. They will examine current market trends from both a data science and regulatory landscape.
PANELISTS
Denise Herich, Benchmarking Company
Ronie Schmelz, K&L Gates
DATE & TIME
Tuesday, September 12, 2023
11:30am - 2:00pm
LOCATION
Luxe Hotel on Sunset @ 405
11461 Sunset Boulevard
Los Angeles, CA 90049
valet parking available for $20
LUNCHEON
includes multiple course lunch
grilled chicken or vegetarian pasta options
TICKETS – BEFORE 9/5
price increases on 9/5 at 10pm!!
member pricing: $88 before 9/5
non-member pricing: $98 before 9/5
TICKETS – AFTER 9/5
member pricing: $98 after 9/5
non-member pricing: $108 after 9/5
GIFT BASKET RAFFLE
Beauty-filled gift baskets with will be raffled to raise money in support of our charity partners.
PANELIST BIO'S
Denise Herich
Benchmarking Company
Based in San Diego, California, Denise’s experience in market research, strategy and communications spans more than 25 years.
Prior to co-founding The Benchmarking Company, Denise served as Vice President and West Coast Research Director for TBC’s predecessor company, directing research services for beauty and wellness brands of all sizes. She has also owned her own consulting firm, Herich & Associates, counseling beauty and personal care clients and providing communications and strategic marketing direction.
Her career began in public relations, notably at Hill & Knowlton’s Washington DC office, where she rose to become a Vice President and co-leader of the firm’s large healthcare practice. After moving to the West Coast, she served as a Vice President at Townsend, Inc., a PR and marketing firm serving clients in an array of industries that included healthcare devices, biotech, higher education and city government.
Today, Denise participates in every aspect of TBC business, including the direction of beauty product testing (consumer perception testing), quantitative studies, writing of PinkReports™ and in moderating in-person consumer focus groups throughout the country.
Denise is a frequent speaker at beauty industry events including Beauty Industry West, the Society of Cosmetic Chemists, and at Cosmoprof North America, Hong Kong, and Worldwide (Bologna). She writes a semi-regular column in GCI, and her articles also appear in publications such as CEW Insider, BW Confidential, and many others.
Denise earned her Bachelor of Arts degree in English/Creative Writing (magna cum laude) from the University of North Carolina, with a minor in marketing.
Ronie Schmelz
K&L Gates Law Firm
Ronie spent the first part of her career at an international law firm defending clients in complex litigation, including consumer class actions and disputes involving reinsurance, general commercial, real estate, and health care-related matters. She now spends a significant amount of her time counseling clients on litigation-avoidance strategies so they can confidently focus on building and operating their businesses in a way that reduces the risk of regulatory oversight and consumer challenges. These strategies include implementing best practices for complying with regulations and standards enforced by the Food and Drug Administration (FDA), Federal Trade Commission (FTC), other Federal and State regulatory agencies, as well as the National Advertising Division (NAD), and ways to reduce exposure to consumer class actions. Ronie advises clients on a myriad of issues –including contract and intellectual property matters, privacy, automatic renewal and loyalty programs, implementation of recall procedures, MoCRA, Prop 65, responding to FDA Warning Letters, Notices of Action, and MedWatch Adverse Event Reports – and she continues to defend clients in nationwide consumer class actions and complex commercial litigation matters.
