NEW YORK, July 30, 2024 -- Victoria Jackson, entrepreneur, cosmetics pioneer, medical research catalyst, author, and philanthropist, is putting her "less is best" philosophy at the forefront of the launch of her cosmetics brand, No Makeup Makeup®, which brings a true-to-your-skin approach to beauty, empowering the real you to feel confident in your own skin.
A beauty industry trailblazer, Victoria trademarked her original philosophy, "no makeup makeup," in the 80s – a concept she coined during her many years as a makeup artist running her iconic namesake brand, Victoria Jackson Cosmetics. She made history by becoming the first cosmetics line sold on television, achieving a remarkable $1 million in sales in the first week alone. Her innovative approach continued with 13 groundbreaking infomercials and a decade-long run on QVC, resulting in over $1 billion in sales.
Victoria continued to smash records at the height of her beauty career, yet a mom first, she quickly pivoted her mission from mascara to medicine to save her child. She founded the Guthy-Jackson Foundation with her husband, Bill Guthy, funding millions for research and development that ultimately led to innovative new therapies for her daughter's rare autoimmune disease. While she temporarily stepped away from her beauty empire, she knew her journey in the cosmetics industry was far from over. Today, Victoria makes her debut back into the space with No Makeup Makeup® proving the power of female friendship, resilience, and the potential for reinvention at any stage of life. "I've always felt beauty isn't about layers of makeup but about the confidence that comes from within. No Makeup Makeup® is the next evolution of clean, natural-looking makeup and effortless beauty that's truly close to my heart," said Victoria.
Working together for over 20 years, Victoria partnered with award-winning beauty industry innovator Kim Wileman to launch the brand. "We've been waiting to launch until we were certain the formula was absolutely perfect, which took 24 months of research working with the industry's best chemists, and we're confident that it's ready. We've always been committed to delivering the best-in-class products to our customers," says Kim Wileman, Co-Founder & CEO of No Makeup Makeup®. Manufactured in Italy, No Makeup Makeup® will launch with two products: a cream-balm foundation specifically designed to deliver a featherweight formula that is shade-adaptive, color-correcting, and blurring pigments for the skin, plus The Perfect Brush, designed to deliver the perfect finish. The No Makeup Makeup® formula is dermatologist-tested, allergy-tested, safe for sensitive skin, 100% clean, vegan, non-hormone disrupting, and Leaping Bunny certified. Free from harmful chemicals and skin irritants, the product boasts a hydrating, velvety, and skin-like texture thanks to its proprietary blend of skin-nourishing emollients. The innovative shade-adaptive FlexShade technology ensures the foundation adapts to various skin tones and undertones, enhancing natural complexions seamlessly.
Enriched with jojoba oil, vitamin E, and a unique Magnesium compound, the cream-balm texture provides a lightweight, buildable, no-makeup feel, perfect for both everyday wear and full-coverage occasions. Available in 13 shades, the No Makeup Makeup® Foundation retails for $55, the Foundation Brush for $30, and the Set for $80 at nomakeupmakeup.com and the TikTok shop.
"Victoria's philosophy of the beauty of natural-looking skin has endured for decades. As she puts it 'Less is best, more is too much, and No Makeup Makeup is just right'."
