Versed Skincare, the clean, cruelty-free, and vegan skin products beauty company, is expanding its reach to offer high-performance, clean skincare to a broader audience through its partnership with Walmart. Since its launch in 2019, Versed has become the fastest-growing mass brand in clean skincare, with a community of dedicated consumers who appreciate its effective, affordable, and straightforward products. The brand's mission to create skincare that benefits the skin, body, and planet has resonated with many. With its rollout in Walmart, it aims to make clean beauty accessible to more people.
Melanie Bender, President of Versed, expressed excitement about bringing their results-driven skincare to Walmart customers. For many of their consumers, Versed is the first clean skincare brand they have tried, and the brand aims to break down barriers in the clean beauty industry. Versed's approach is community-driven, leveraging six proprietary data types to develop formulas and choose retailers that align with their values. The brand's consumer-centric values include formulating per the European Union's safety standards, and going above and beyond to avoid using questionable chemicals, silicones, added fragrances, added colors, or animal-derived ingredients.
Versed's commitment to sustainability is also an essential aspect of its mission, with initiatives such as achieving Climate Neutral Certification and net-zero greenhouse gas emissions since launch, using 50% post-consumer recycled content in packaging, and leading over 250 brand partners in climate action through CodeRed4Climate. The brand is certified by Leaping Bunny as an animal cruelty-free brand.
Versed's hero products, including the Dew Point Moisturizing Gel-Cream and Press Restart Gentle Retinol Serum, have been tested and approved by a community of 80,000 digital co-creators and are loved by leading skinfluencers. Walmart Beauty Senior Merchandising Director Paula Ryan said that Versed is a brand customers are excited about, and Walmart is thrilled to add it to its growing assortment of skincare products.
Starting February 1st, 2022, Versed's lineup of high-performance treatments, cleansers, and moisturizers, all under $25, will be available on Walmart.com. From February 26th, 2022, the products will be available in over 3,000 Walmart stores.
With its commitment to democratization, sustainability, and consumer-centric values, Versed is poised to become a go-to brand for digitally-native consumers, with over 75% of its users being millennials or younger.
